Prismiq Digital Printer Brand Identity
Sealed Air summer 2022
Industrial Design Internship
Softwares:
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Solidworks
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Adobe Substance
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Illustrator
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Photoshop
Background
Objective
Grand Island has designed one of the first in-line digital printers that we will sell to our customers to eliminate adhesive labels and empower smart packaging. If we are to be successful, we need to have printers that look like they have a right to compete in an established market.
So, the objective here was to create a realistic digital photography rendering of the prismiq printer that enables I&D and Marketing to provide a brand look/ identity to our printers that looks credible and stands out in a market with many established industrial printers suppliers.
Considering that the prismiq brand guidelines are Stylish, Confident, Bold, and Innovative..
For this project, I have created design options considered by the program. I have presented to I&D and marketing people to review and edit the design as needed.
Chosen design
The renderings of the selected design are above. One of the main advantages of this design is that it complements the other products that we offer.
Cost of manufacturing
I have also created a table to distinguish designs by their competitive look and cost, as well as a comparison based on brand guidelines.