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INSTA-BLEND
SIMPLICITY & POWER
LG

ECO-FRIENDLY
DESIGN

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The product includes a hand blender, a 1.5 cup chopper, a whisk, a masher, and a charging board.


LG branding attributes:

Condition & Reliability

The quality of products/ one of the most reliable brands of  2020.
- the materials and new technologies included in the products are high quality and their products lasts years of use.

Innovation

LG Electronics is a global leader in technology innovation in consumer electronics and appliances. Their products are easy to use and various functions with the best performance and new ’smart’ solutions.

Sustainability

LG introduces a full range of innovative, greener products and services. The materials used in the products are often environmentally friendly. They apply innovative solutions to reduce energy consumption and increase efficiency and performance. Example: solarmodules.

Materials

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high performance

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walnut

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stainless steel

Rubber

Well-balanced ergonomics and functional features, such as smart speed button, easy click shaft, and simple grip handle.

Compact design which makes it easy to use, clean, and store.

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1000W Motor
-high efficient and advanced motor

The Cutter Blade is made from the stain less steel to serve for longer times

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smart speed technology

Intuitively adjust the blender's blending power the user has to apply gentle pressure if the desire is to have coarser results then apply more pressure for more power.

Magsafe

Magnetically attached power board connector - ring of magnets built around a iQ charging coils.

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Detachable wand for easy clean-up

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Easy click system

Press the button to change the attachments.

concept development

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Final Concept

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